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Privacy Policy

Last Updated: June 18th, 2018

Hof’s Hut Restaurants Inc., dba Lucille's Smokehouse BBQ ("Lucille's", "us", "our", and "we") is committed to safeguarding your privacy. We take your privacy seriously.  This Privacy Policy (“Policy”) describes how we collect, use and disclose personal information of customers who use our services and website, including, without limitation, our mobile websites, mobile applications, social networking or other interactive media sites, other online or mobile services, and any other platforms that link to this Policy (each, a “Site,” and collectively, the “Sites”), or provide us with information on site at one of our franchisee restaurants.  This Policy does not apply to third party websites and services.

By using the Site, you agree to the terms of this Policy.  If you do not agree with the terms of this Policy, do not use the Site.  Your access of the Site for the limited and exclusive purpose of reviewing this Policy does not constitute your acceptance of this Policy unless you make any further access or use of our Site.

This site is intended for U.S. audiences only.  If you are visiting this Site from outside of the U.S., communications with our Sites will necessarily result in the transfer of information across international boundaries.  If you are located in the European Economic Area (“EEA”), your data may be transferred from the EEA to countries, including the U.S., which do not have data protection laws comparable to those in the EEA.  By visiting this Site and communicating electronically with us, you consent to your data being transferred to and processed by Lucille's and its partners and service providers in the U.S. and other counties outside of the EEA as set out in this Privacy Policy and subject to the laws of the U.S.  Please do not use our Sites if it is illegal to do so in your country.


1.         Changes to This Policy

     We reserve the right to make changes to this Policy at any time, with any such changes to be effective prospectively. The use of information obtained about you is subject to the Policy in effect at the time of collection, except that your continued use of any of our Sites after any modification of this Policy will constitute your acceptance of such modification.  Please visit this page periodically so that you will be apprised of any such modifications.  When we update the Policy, we will post the new Policy on this page and change the date at the top of the Policy. 



     Lucille's or a third party service provider may collect the following types of personal information:

     (a)        If you use the Sites or otherwise do business with us or one of our restaurants, you may provide us with your first name, last name, postal address and/or zip code, email address, phone number, date of birth, gender, and favored restaurant locations.

     (b)       If you choose to access our social network pages, or connect or otherwise link to our Sites with your own social network page, we may collect social network profile information that you have made publicly available through your social network account settings.  We also take steps to listen to our customers and public feedback on social media, and may collect and analyze publicly available social media posts. 

     (c)        When you pay your bill at one of our restaurants, or if you make purchases through the Sites, you may provide us with your financial account information, such as credit card number and other payment information.

     (d)       If you use our mobile application, information such as your user ID, your location and restaurants near you may be collected.

     (e)        If you take a survey, apply for a job, contact us, or interact with us in various other ways, demographic information, dining preferences, and other information you choose to provide, such as resume information, may be collected.

     (f)        We may automatically collect Site usage information when you visit the Sites, such as your domain name, Internet protocol (IP) address, mobile device model, Internet service provider, Site access times, websites that referred you to us, and web pages within our Sites that you visit.

     (g)       When you visit our Sites, we may also automatically infer general location information (e.g., city, state) based on your IP address, or when using our mobile app, through GPS information (if you elect to give our app permission to access your location).  We also use IP address look up tools in order to obtain user location information. 

     (h)       Our Sites use web beacons, cookies and other similar technologies to store and understand more information about you, such as, including without limitation, Site usage, and to monitor Site traffic and usage patterns to improve Site functionality.  A cookie is a small amount of data that is sent to your browser from a Web server and stored on your computer's hard drive. A web beacon is an object that is embedded in a web page or email that allows us to understand whether the web page or email has been viewed.

     (i)        Lucille's or third party service providers may also collect or create aggregated or anonymous data that does not directly identify you from usage activity on our Sites, or supplement its data with aggregate data compiled from third party sources.  If you opt-in to one of our rewards programs or other marketing campaigns, we may also collect information about you to supplement your program profile.

     (j)        Our Site uses a tool called "Google Analytics" to collect information about use of our Site such as how often users visit the Site, what pages they visit when they do so, and what other sites they used prior to coming to the Site. Google Analytics collects only the IP address assigned to you on the date that you visit the Site, rather than your name or other identifying information. The information collected through the use of Google Analytics is not combined with your personal information.  To learn more about how Google Analytics collects and processes data and opt-out options go to



     Lucille's may use information collected to:

     (a)        Operate, maintain and improve the Sites and our business.

     (b)       Conduct analytics to help us better understand our customers and improve our services, offerings and personalized experiences at our Sites as well as restaurant locations.

     (c)        Process and manage purchases made at Lucille's restaurants and on the Sites and use of Lucille's products and services.

     (d)       Respond to your customer service inquiries, post your comments related to our products and services on our social network pages, and take other actions in response to your questions, comments or Site activity.

     (e)        Communicate with you about special offers, services, and promotions for our brands, affiliates or third party partners that may be of interest to you.

     (f)        Communicate with you about your orders, purchases, and program participation.

     (g)       Provide you with personalized services, including directing you to the nearest restaurant based on your location, or providing you with specialized offers based on your Site activity or prior visits to our restaurants.



     Lucille's will not disclose your personal information to third parties, except as provided below.  We may share your personal information under the following circumstances:

     (a)        We will only share your personal information with unaffiliated third parties for their own marketing purposes with your prior consent, such as for a special joint marketing or promotional campaign.

     (b)       We may share your personal information with third party companies that provide services to us, such as credit card processors, gift card service providers, online reservations system providers, food delivery services, online ordering providers, website hosts, email vendors, analytics providers, and other companies that help us provide services, support features on our site or in our restaurants, or otherwise market our brands; however, such companies may only use that information to provide services on our behalf.

     (c)        We may share aggregated or anonymous information that does not identify you with third parties, and ensure that those third parties commit to not to attempt to re-identify anonymous information.

     (d)       We may disclose your personal information in response to legal process, when required to comply with laws, to combat fraudulent or criminal activity, to enforce our agreements, corporate policies, and the terms of use of the Sites, and to protect the rights, property and safety of Lucille's, our employees, agents, customers, or others.

     (e)        We may share your personal information in the event of a merger, acquisition, financing, sale of assets, liquidation or other similar transaction.



     Lucille's, and Lucille's’ third party service providers on its behalf, may use the information you provide to it from your restaurant and online visits to conduct analytics to help us better understand our customers and improve our services, as well as to make you personalized offers and feature personalized experiences at our Sites and franchisee restaurant locations.  If you join our Preferred Guest program and other special marketing campaigns, we may use your personal information, including demographic information, birthday, personal preferences, purchase history, locations you visit, and information about you from third party sources, including your location information, online browsing across time and third party sites to send you real time, geographically relevant and personalized offers, services, and promotions for our brands, affiliates or third party partners.  Your participation in these special rewards programs and other marketing campaigns is completely up to you, and if at any point you no longer wish to be a member or participate in these programs, you may opt-out by contacting us at



     Lucille's takes reasonable steps to maintain appropriate physical, technical and administrative security to help prevent loss, misuse, unauthorized access, disclosure or modification of personal information.  Although no transmission of data over the Internet or other public network can be guaranteed to be 100% secure, Lucille's makes reasonable efforts to protect any information you share with us.



     Lucille's does not intend for any portion of the Site to be accessed or used by children under the age of thirteen, nor does Lucille's intend to collect any personally identifiable information from children under the age of thirteen.  By using the Site, you are representing that you are not under the age of thirteen.  If we obtain knowledge that a child under the age of thirteen has provided us with personally identifiable information, we will promptly delete such information.  If you are a parent or guardian and discover that your child has provided any such personal information to us, then you may contact us at the email or mailing address noted at the end of this Policy below and request that we delete that information from our systems.



     You may contact us at the email address or phone number below if you wish to view, edit or delete your personal information from our database, and we will use commercially reasonable efforts to accommodate your request.

     If you no longer wish to receive promotional or informational emails from us, you may opt-out from receiving future emails from us by following the instructions for unsubscribing in the promotional or informational emails we send you or by contacting us at the email address or phone number below.

     Please note that even if you opt-out of receiving future marketing communications from us, we may still contact you about your account or any products or services you have purchased from you, and we will still respond to your inquiries or requests for information.

     You may be able to manage how your browser handles cookies by adjusting your browser’s privacy or security settings.  If you set your browser to reject cookies, please note that you may not be able to access certain features on our Sites.

     At this time, our Site does not support “Do Not Track” preferences that may be available in your browser for letting websites know that you do not want them collecting certain kinds of information.  If you turn on the “Do Not Track” setting on your browser, our Site is not currently capable of following whatever Do Not Track preferences you set.  For more information about Do Not Track, visit

     When you download our mobile apps, you may be able to manage how your mobile device shares certain information with us by adjusting your mobile device’s privacy or security settings. In particular, you may elect whether to share location information with our mobile apps to access the mobile app’s location based services.

     Please note that any information you choose to provide in a public setting, such as on Lucille's social network pages, is not only provided to Lucille's but may also be shared publicly. Use caution when posting or sharing information on social networking sites. You may also be able to manage the sharing of certain personal information when you connect with us through social networks by adjusting the privacy or security settings of your social network accounts.



     California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits California residents to request annually, free of charge, information about what personal information Lucille's disclosed to third parties, including affiliates, for direct marketing purposes. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which Lucille's shared information in the immediately preceding calendar year.  California residents may make such requests in writing to:

    Lucille's Smokehouse BBQ
    Attention: Privacy Desk 2601 E. Willow
    Signal Hill, CA 90755


10.       Our Commitments under EU GDRP

            We maintain a robust security and privacy program that carefully considers data protection matters.  Our website is subject to applicable regulations of the Federal Trade Commission (FTC).  If applicable, we will comply with the General Data Protection Requirements (GDPR) for adequate protection in the transfer of personal information from the EU to a third country.  We are prepared to cooperate with European Union (EU) data protection authorities (DPAs) with regard to sensitive personal data transferred from the EU, if any.

Special Note to Users Outside of the United States

     We have customers and contacts throughout the world, and we have communications that cross borders.  Our offices are located in the United States, and our servers are located in the United States.  We do not transfer your personal data outside of the United States, except to you (if applicable) or with your authorization.

If you reside in the European Union, please be advised that your personal data, if any, will be processed outside of the European Economic Area (EEA).  We do not process, store or transfer data within the EEA.  We will take steps to the effect that your information is adequately protected and processed in accordance with this Privacy Policy.  Please contact us using the contact details in this Privacy Policy if you want further information on the specific mechanisms used by us if transferring your personal data out of the EEA.


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